Madden NFL Mobile (2021)

Madden Mobile is the premier simulation football on the mobile market today. Not only are there systems for hard-core RPG and traditional football lovers, but this year we also brought the spirit of NFL Blitz into the game with a new mode for small-sided gameplay: The Yard. If you want to taste how fun, fast, and ache for the feel of an NFL blitz style arcade game, then the Yard and it's associated modes are for you. Starting with the Yard: Underground, users get to immerse themselves in a young hero's narrative storyline into the new 5v5 gameplay circuit. Following up, we have the Yard: Arena, where competitive users get to shine and compete with each other to show dominance in this new style of gameplay. To cap it off, there is also the Yard: World Tour (Beta) where hard-core RPGers can collect the best players and also train them in an all-new progression path.

Game Link

Stream Reveal

What I worked on

Yard: Underground
- Built a competitive analysis of 60+ RPGs w/ narrative modes to ensure we were following industry standards in narrative design.
- Using moddern narrative design principles as well as thematic football knowledge, designed the Hero's Journey for the users' Avatar to progress on through a 3-Act structure (to release separately per content roadmap)
- Using modern UX principles, designed & implemented infographics to inform users of the many new mechanics involved in small-sided gameplay
- Supported Avatar character customization efforts
- Communicated between all relevant disciplines to ensure design alignment.
Yard: World Tour (Beta)
- Designed Player Level & Rank up progression features
- Created several custom UI elements using proprietary tech
- Communicated between all relevant disciplines to ensure design alignment.
Multiple Seasons feature
- Player-first feature to improve UX of managing seasons
Supported & Mentored other designers in field pass design for Masters Series Stages.

My Role: Game Designer I

Tools Used: Adobe XD, MiroBoards, Confluence, P4V, Slack, Haxe, VSCode, Eclipse, various proprietary tech